The Christian Association of Nigeria (CAN) has criticised a social media campaign by the manufacturer of Peak Milk, Friesland Campina WAMPCO Nigeria Plc, which used the crucifixion of Jesus Christ as a metaphor for marketing the product on Good Friday.
The group also threatened to boycott the company’s products to emphasise its disapproval of the advertisement, which it deemed insensitive, offensive, and unacceptable.
Monday’s press release from the General Secretary of CAN, Barrister Joseph Daramola, explained that Good Friday is a solemn day for Christians around the globe to commemorate the death of Jesus Christ.
The CAN’s scribe clarified that Good Friday should not be exploited for vulgar commercial gain.
He argued that the actions of Friesland Campina WAMPCO Nigeria Plc are not only derogatory to the Christian faith, but also an insult to the millions of Christians in Nigeria and beyond.
He questioned why a business of such renown would exploit the religious beliefs of its consumers for financial gain.
He added: “We are contemplating sanctions against FrieslandCampina WAMPCO Nigeria PLC, including a boycott of their products by our members and all Nigerians who share our concerns and are well-intentioned. We demand that the company issue an unqualified apology to the Christian community and promptly remove the offensive advertisement.”
“In the past, Sterling Bank Plc utilised crucifixion imagery to promote their product. We decried it then, and we continue to do so today. When promoting their products, we therefore urge all businesses and organisations to consider the religious and cultural sensibilities of their consumers. We will not tolerate any attempt to denigrate or trivialise our faith. Be advised!”